Not because they're not good enough.
Because no one knows they exist.
The best don't win.
The visible do•
Speaker | Author | Trusted by Fortune 500 Leaders
Based on research across 23 countries, Lisa Bragg is the global authority helping organizations translate hidden expertise into visible impact at the speed of opportunity.
Former TV Anchor & Host
20,000+ interviews—I know what makes expertise land
Author, Bragging Rights
Research across 23 countries
Award-Winning Entrepreneur
2x Fastest Growing Company (2017 & 2018)
Opportunity Moves at the Speed of Discovery•
And discovery? It happens in seconds... if you're ready.
When a client needs expertise: “Who do we know?”
When a leader assigns a project: “Who comes to mind?”
When a board seat opens: “Who's ready?”
When AI searches for solutions: “Who shows up?”
The decision isn't made in the meeting. It's made in seconds—when someone scans their mental Rolodex and your name either comes up... or it doesn't.
HERE'S WHAT THEY WERE TOLD:
Put your head down. Do good work. Eventually, someone will notice.
“
”
✗
That compact no longer works.
This shows up in ways that cost you:
BIG
ONES:
Strategic deals lost to competitors who positioned better, top talent leaving unnoticed, and market opportunities closing before you're in the conversation.
AND
small
ONES:
(that add up):
The expert who isn't invited to the meeting, teams reinventing solutions already built, or the promotion that goes to the loudest colleague.
Pair that with the pressure to deliver more with less, and it's no wonder your people are struggling.
85
%
professionals struggle to articulate their value
(Bragging Rights Research)
70
%
miss opportunities due to invisibility
(Bragging Rights Research)
$9.6T
lost annually in productivity when expertise stays hidden
(Gallup)
But the solution isn't working harder. It's making expertise visible at the speed of opportunity.
→ When professionals can articulate their value clearly...
→ When teams make expertise findable across silos...
→ When opportunities you didn't even know existed find your organization...
→ When AI can discover you and share your value...
That's when the best actually win.
Visibility isn't about self-promotion. It's about making sure the right people are in the room when decisions get made. It's about your expertise moving as fast as opportunity does—whether that opportunity comes from a human or an algorithm.
THE RESULT?
Individuals
stop waiting to be discovered. They articulate value without the cringe.
Teams
find expertise before they waste time reinventing it.
Organizations
get found for opportunities they didn't even know existed.
The best finally win. Because they're visible.
BRAGGING RIGHTS. MADE ACTIONABLE.
Book Lisa“The energy in the room was contagious, and you left everyone wanting more•”
Lisa Applegath, CIBC Private Wealth - Wood Gundy
Programs•
What you get: Diagnostic insights. Live coaching. Partner practice. Monday-ready tools.
Every program—keynote, virtual, or activation—combines Lisa's research with hands-on application. Assessment available for personalized strategies (but not required). Flexible formats. Immediate results. Participants leave knowing exactly what to do differently.
In-Person Keynotes
High-energy experiences. Real results.
- Engage audiences with research-backed frameworks that spark new thinking.
- Participants leave with strategies they use Monday morning, not just feel-good motivation.
Want more than a keynote or workshop?
We can make it a layered activation.
Advisory Services
Ongoing partnership for organizations ready to go deeper.
Custom Programs
Need something specific? Let's build it together.
Virtual Events
Remote doesn't mean boring. Or ineffective.
- Engage dispersed teams with practical, results-driven sessions.
- Keep remote and hybrid teams connected, visible, and impactful.
- Participants get frameworks they implement immediately - no "Zoom fatigue" here.
THE BOOK
Bragging Rights: You can't sell a secret
The playbook for professionals who were told "put your head down, do good work, and someone will notice" and then discovered that keeps you invisible. Based on research across 23 countries, this book solves the paradox: be successful without talking about your success. Spoiler: 85% of people are cheering you on. Time to let them.
Yes, My Last Name Really Is Bragg
And Even I Struggle With This
As a TV journalist, I was the gatekeeper deciding who got airtime and who stayed invisible. Then I had to figure out how to talk about my own work with a last name that literally means "brave and proud."
If someone named Bragg finds this hard, everyone does. So I built the frameworks to fix it.
Now I help leaders make their teams impossible to overlook and professionals earn the recognition they deserve. Former broadcast journalist, content pioneer, and proof that visibility is learnable.
Trusted by leaders and organizations that compete at the speed of opportunity:
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Transformation in Action: What Leaders Say
"Authentic, strategic, and deeply human."
"Working with Lisa to plan our workshop was so smooth. She was professional and strategic, always tailoring her approach to meet our audience's needs. During the session, her authenticity and empathy shone through—making her relatable and memorable. We look forward to partnering with her again across our footprint."
— Organizing Partner, BMO for Women
"She changed how we talk about success."
"Lisa transformed how our organization thinks about sharing success. We’ve seen stronger collaboration, quicker trust-building with clients, and more engaged internal teams. Her message hit home across functions."
— V.P., Wealth Management
"Inspiration with execution power."
"Attendees left feeling inspired and equipped with practical strategies for both personal and professional growth. Lisa brought high energy, clarity, and polish from beginning to end. Her preparation and attention to our goals made everything seamless for our team."
— Shirley W., Director + Internal Event Client, ServiceNow
"From mindset shift to growth driver."
"What sets Lisa apart is her ability to shift mindsets, not just behaviors. Her research-backed approach helped our leaders rethink visibility as a growth lever. Now, they’re actively building influence, not just tracking wins."
Chief People Officer, Tech Company
"Contagious energy and a lasting impact."
"Lisa Bragg delivered an energetic and captivating keynote at our 2024 Spark Women’s Leadership Conference, leaving a lasting impact on every attendee. Her message—'If we aren’t celebrating our successes, who will?'—was a powerful call to action that deeply resonated. Lisa inspired us to rethink how we value our achievements and gave us permission to be proud."
— Organizing Committee, Spark Women’s Leadership Conference 2024
"Still driving results—two years later."
"Two years after working with Lisa, her frameworks are still embedded in how we operate. Our teams are more confident, our client relationships are stronger, and our market presence has expanded significantly."
Anne C. Real Estate Executive
“Professional, collaborative, genuinely invested•”
Lynda McGoey, Executive, GE Vernova
“We look forward to partnering again across our footprint•”
Tim Yu, Organizing Partner - BMO for Women
“We look forward to partnering again across our footprint•”
Tim Yu, Organizing Partner - BMO for Women
The Core Visibility Patterns
Through research with 400+ professionals across 23 countries, I've identified eight core visibility patterns and 30+ professional personas that determine how people navigate recognition, credit, and influence. Each pattern has natural strengths, and predictable blind spots that cost opportunities.
Understanding your pattern is the first step. Changing what it costs you is the work.
Click any card to explore each pattern.
In the keynote, your team takes a live diagnostic and gets real-time coaching matched to how they actually think.
In the keynote, your team takes a live diagnostic and gets real-time coaching matched to how they actually think.
Produces excellent work but waits to be discovered. Assumes quality speaks for itself.
STRENGTH
Deep expertise, consistent quality, trusted by those who know you.
RISK
Opportunities go to more visible competitors while your expertise stays hidden.
Quiet Achiever
Strategic Storyteller
Naturally frames work as narrative. Makes complex expertise accessible and memorable.
STRENGTH
Engaging, relatable, persuasive, so people remember your message
RISK
Can feel performative if stories don't land or are perceived as exaggeration.
Connection Catalyst
Builds influence through relationships and recognition of others. Creates space for mutual visibility.
STRENGTH
Trusted connector, team builder, expands networks naturally.
RISK
Others' visibility grows while yours stays secondary.
Impact Architect
Leads with measurable outcomes and business results. Visibility tied to demonstrated value.
STRENGTH
Credible, data-driven, results-focused. It's hard to argue with numbers
RISK
Contributions get lost in data—the 'who' behind results stays invisible.
Behind-the-Scenes Contributor
Enables others' success but rarely claims credit. Team first, self second.
STRENGTH
Generous, collaborative, essential—teams depend on you
RISK
Career advancement stalls while those you enabled move ahead.
Credibility Builder
Earns trust through credentials, expertise markers, and external validation.
STRENGTH
Authoritative, well-qualified, respected in your field
RISK
Over-reliance on titles means transition moments create visibility gaps.
Self-Effacing Leader
Deflects praise, downplays accomplishments, shares credit generously.
STRENGTH
Humble, team-oriented, authentic—people trust your motives
RISK
Humility reads as lack of confidence—opportunities require self-advocacy you resist.
Established Authority
Visibility is structural—tied to role, platform, or years of positioning.
STRENGTH
Recognized, influential, established—your reputation precedes you
RISK
Authority is context-dependent. What happens when the context changes?
Which pattern is costing you opportunities?
When your team can't articulate their value, competitors win deals, talent walks out, and opportunities close before you're even in the room.
Ready to position your team before opportunities close?
Let's talk about keynotes, programs, and strategic partnerships.