COVID-19 has cast a light on and made worse many of the inequalities in our society – and women at work are no exception. In the US, women suffered 55 percent of coronavirus-related job losses in April, even though they… Read More »If You Thought the Glass Ceiling was Bad Before…
Trivia time: why don’t crab fishers need to put a lid on top of their buckets? It’s because the crabs keep each other inside. If one crab makes for the top, the others in the bucket pull it back down.… Read More »Down with the Crab Bucket
I was on 680 News with Kris McCusker to discuss branding for small businesses and how to get the message of your mission and value across as a company and as an individual, too. Listen to the recording above.
I don’t need to ask you if you’ve heard of the funnel before – of course you have. Called the “marketing funnel” or “sales funnel,” it’s a model for how customers interact with a business leading up to conversion to… Read More »Ditch the Funnel and Build Better Relationships with Consumers and Teams
When hiring new employees, a lot of managers will talk about “fit.” How will the new hire fit in with the company’s culture, workplace dynamic, and leadership style(s)? I think the concept of “fit” can be a little surface-level: it… Read More »The Value of a Trusted Team
Recently, I had the privilege to meet with fellow CEOs and marketing leaders and present on the topic of trust. Specifically, how trust is changing – rapidly – and how businesses need to get ahead of these major shifts and become… Read More »A Reading List on Trust (For These Untrustworthy Times)
Shake off client coddling in favour of generating genuine, successful business relationships Amazon’s Chairman and CEO Jeff Bezos famously leaves a chair empty at every meeting. Why? He’s reminding all of the staff present that the customer – and their… Read More »How Can I Help You? Running a Truly Client-Focused Business
Establishing trust with your audience through authentic, audience-driven content marketing is the key to long-lasting business relationships Consumer trust in your business is what makes you stand out from the pack. Customers increasingly make purchasing decisions based on knowing where and… Read More »When Trust Falls, Content Catches