There's a Word Most People Are Afraid Of
I built my career on it, and it's the competitive advantage most people miss.
About
That word is Bragging
We've been taught it's arrogant, so we stay quiet and hope someone notices. But decision-makers don't reward invisible expertise. They can't. They don't see it.
Here's the irony: Bragg is my actual last name
As a TV journalist, I watched brilliant experts get overlooked every day. Not because they weren't good enough, but because they didn't know how to position what they knew where it mattered most. When I founded MediaFace and pioneered content marketing for global brands, I faced the same challenge. Being great wasn't enough.
So I studied it. Across 23 countries, with Fortune 500 teams, small businesses and professionals of all stages. The data revealed something massive: 85% of professionals struggle to articulate their value.
The cost? Gallup estimates $9.6 trillion in lost productivity annually. Much of this stems from invisible expertise: brilliant people whose work goes unseen and unused.
The cost? Gallup estimates $9.6 trillion in lost productivity annually. Much of this stems from invisible expertise: brilliant people whose work goes unseen and unused.
That's the price of hidden brilliance.
So I wrote Bragging Rights and developed the Three Fields of Influence and 25 Professional Personas. Frameworks to make expertise visible, strategically and authentically.
Now I help organizations make their value impossible to overlook.
Because the best don't win. The visible do.
So I wrote Bragging Rights and developed the Three Fields of Influence and 25 Professional Personas. Frameworks to make expertise visible, strategically and authentically.
Now I help organizations make their value impossible to overlook.
Because the best don't win. The visible do.
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