Entrepreneur Till I Die: What Issa Rae Teaches Us About Owning Success
Issa Rae channels hip-hop confidence to own her success—no humility, no apologies. Brag with purpose, claim your wins, and lift others up.
Issa Rae’s Brilliant Take on Self-Promotion
Most of us have a really hard time bragging (hence why I'm wrote the book Bragging Rights), but some people find talking about their accomplishments with pride their favorite topic. Issa Rae sums it up in this acceptance speech for the Women In Film Emerging Entrepreneur Award.
She says, “As women we tend to downplay ourselves. We tend to dim our light and we’re kind of conditioned socially to be humble. And I grew up in the age of hip hop…and none of my favorite artists are humble,” Rae explained. “So in writing my speech, I decided to embrace this moment in honor of them.”
So get ready for it - she owns it and then some. I'll add the link below, but in the video, she jokingly says, “Entrepreneur means I did that shit by myself,” and so many fantastic lines like "I’m closing all doors behind me, so if you didn’t make it in, oops, your bad.” Before ending to huge laughter and applause with “Entrepreneur till I die; I deserve this. Bye.”
I know you won't go to this (hilarious) extent, but flip the script just a little when you accept an award. Channel your inner hip hop artist to own your success and not downplay your awesomeness. You deserve the applause and we deserve to celebrate you.
How You Can Channel Your Inner Hip-Hop Star
- Self-promotion isn’t arrogance—it’s strategy.
- Here’s how to own your success like Issa Rae:
1. Speak Boldly About Your Wins
- Stop downplaying your achievements.
- Instead of “I was lucky,” say “I worked for this, and I deserve it.”
2. Stop Dimming Your Light to Make Others Comfortable
- You don’t have to shrink yourself for others to shine.
- Success isn’t a zero-sum game.
3. Open Doors for Others—Today, Not Tomorrow
- Unlike Issa’s sarcastic joke, real leaders don’t shut doors—they open them.
- Making change today means sharing opportunities, advocating, and amplifying others now.